Okay, I get it! The pressure to get something up on social media is almost unbearable at times. In today’s world, if you are not posting every day across all channels, you feel like your ideal clients are going to miss you or you’re going to miss out on them.
But what if I told you that you could be doing more harm than good by throwing that random quote up?
Because let’s face it, that’s exactly what it is…RANDOM!
And the first thing your ideal client is going to think is “What does this have to do with me?”.
Oh and if you are not creating your own social media posts and content, you’d be better off not posting at all...period.
What’s the damage?
It’s one thing to share a friend’s or fellow colleague’s post in order to get more visibility for them. It’s another thing entirely when you share a generic quote from some random social media user or business where they actually took the time to create it themselves.
What you are actually doing is a) letting everyone know that you didn’t have the time to come up with something yourself and b) you’re sending them to that person’s social media feed and possibly to their business.
If you’re creating your own quotes (branded or otherwise), but they are just something random like “I love sitting in the sun” you are again telling your followers that you didn’t have anything relevant to share.
Either way, you’re either diverting your viewers or disconnecting from your audience. Both of which can feel unauthentic and come off as unprofessional which is the total opposite of what most transformational entrepreneurs want because the goal should be to present yourself as an expert or authority.
What should I do instead?
First off, if you don’t have the time to share, just don’t.
Then relax, tell yourself it’s okay and MAKE some time to invest in your social media marketing.
Schedule time each week to plan your social media calendar and create relevant and relatable posts that support your business platform and ideals.
You don’t have to be a designer to create branded imagery. There’s some great free and reasonably priced online options such as Canva and PicMonkey where you can create branded designs quickly and easily.
Make sure to use royalty free imagery that pertains to your post. You can find free images on places like Pixabay or Stocksnap. Canva has free and cheap imagery too!
Research your favorite quotes and share information relevant to your business and your clients. You can even expound on the quote in the actual body of the post.
Share quotes out of your articles or blogs. Don’t forget to share the link so they go check out the rest of the piece.
Before you post
If you’re not into quotes, come up with your own tips or sayings. The sky is the limit as long as you can answer YES to most of the following questions:
Would my ideal client find it interesting?
Is this helpful or informative?
Is this inspiring?
Am I giving people a reason or way to respond?
Does it explain who I am or what I do?
Let’s say you’re going to share a pretty mountain scene and the caption “I love the mountains and one day I’m going to get there…”.
Don’t just leave it at that and be done. Why? It is just a random, personal thought that you are throwing out. What does that even mean? It might be a nice thought to have and there might be some that thinks “Yes, me too!”. But most people following you won’t really understand why it’s relevant to them.
Do this instead…
Choose a pretty mountain scene, add your quote about someday getting to the mountains and make sure to add your logo and web address.
Then share in the body of the post something along the lines of “I’m pretty sure there are a lot of you that can relate, maybe not to loving the mountains, but with wanting to get “there” one day…”.
By doing that, you’ve opened up the door to add value to the post like sharing a personal story that they can relate to, an invitation to share where they want to go one day or a tip on how to reach their goal sooner.
Breaking it down
Would my ideal client find it interesting? This is the big one…if it’s not relevant to your ideal client, don’t share unless you have all the other boxes ticked.
Is this helpful or informative? If you share a tip on how they reach their goal sooner, that would be helpful for sure!
Is this inspiring? If you share a personal story that sparks inspiration, you betcha!
Am I giving people a reason to respond? If you invite them to share where they want to go one day, yeppers!
Does it explain who I am, what I’m about or what I do? If you can link it to your business and brand, then that’s a YES!
Finding the time
Alright, so some of you might have thought I was a bit harsh about making time for social media, so I’m going to do my best to take the edge off here.
Social media sharing is not everyone’s cup of tea. I mean most likely you’re a one-person show in your business. You don’t always have time for posting, let alone planning. You might not even enjoy doing it.
If you have a successful woo-woo business and you’re kicking butt and taking names, you may not need to worry with social media much. You may want to spend your time sharing monthly newsletters, adding them to your blog and staying in touch with the list you already have.
If you are just starting out, you may be busy developing your brand, message, services and cultivating relationships, so you’re not ready for social media yet.
You could be in between and just don’t know what to do.
The bottom line is that you have to do what feels right for you at this moment in time. Assess the goals for your business and see where you want to go and how soon you want to get there. Then re-evaluate the relevance of social media as it pertains to your goals.
If you find you do need social media to reach your business goals, I encourage you to use the tips above to resonate with your ideal clients and attract your tribe. Social media marketing does take time, but it can pay off in the long run, especially in the trust department if done with intention.
If you’ve been following me or paying attention to my social media posts, you’ll know my branding message is centered around the “woo-woo at heart”.
The word woo-woo could be seen as a derogatory term because it is typically a word used by skeptics to describe something or someone that they simply cannot explain away with science.
The term has been used in reference to almost any form of unconventional thinking simply because this open-minded idea or individual typically relies on faith, belief and inner-knowing. Things that can’t be measured or quantified by science or fact.
Some might get offended that I use the term, but I would like to explain what spurred me to shift my business and why I was guided to use woo-woo at heart in my message.
Out of the spiritual closet
I have been hiding and for a long time. I have gone through the bulk of my life attempting to do what I needed to do in order to fit in and to be accepted.
I knew early on that I was different, maybe even weird. But I didn’t want to see those traits, I didn’t want to accept them. Why would I? No one else seemed to be like me and I was scared I wouldn’t be welcomed into society’s fold. I had a hard enough time making friends…nope not going there!
So I put everything that made me unique away, cloaked myself in trendy fashions to look the part, picked up my masks and did my very best to fit in and keep all that “didn’t fit” contained and under wraps.
After many, many years of this charade, I found myself in therapy for a myriad of things going on in my life. Panic and anxiety were the big ones. I spent a lot of time taking out and getting reacquainted with all the aspects of myself that I had crammed away in my closet. (Think “27 Dresses” people!)
The last piece was my spirituality. I was actually hiding the most beautiful thing about me. Hiding all my faith, belief, gratitude and hopefulness in this planet. I was hiding my light, my spark and I didn’t want to hide it any longer.
During the time in therapy, I started learning about other forms of holistic healing and tools to help me rediscover who I was at my core. I was certified in a lot that I was studying, but I was utilizing the resources on the down-low, always afraid of making someone feel uncomfortable because it wasn’t the norm. I was still trying to fit in.
I had started my own business and though I was telling my clients to be different in order to be seen and heard, I was secretly not walking my talk. The funny thing was that the universe had a way of bringing me the transformational entrepreneurs even though I was hiding. Every time it was just a reminder that I had to be covert in how I handled things and who I told about my secret. I told myself that even though they were out of the closet, it didn’t mean I needed to be. They were finding me, right?
I had been sitting on an idea for over 4 years on how to merge my spiritual knowledge with my brand design business. Thankfully I got the hint after being beat over the head with each new client and was on a mission to step out of hiding. With that choice made, I was awakened early in the morning with “Fearless Business Guidance & Brand Design for the Woo-Woo at Heart!” going through my head. That was the defining moment that helped me to stop hiding, step out of that closet and be proud to embrace my woo!
If you know the universe, you know it doesn’t always make sense on a reality level. If you are woo-woo you know that even if it doesn’t make sense, but it feels right, you just know to trust and go with it.
I honestly don’t know why I was guided to use “woo-woo at heart” at this very moment, but I feel I’m on a path to discover the reasoning behind the guidance. I’ve been called to raise the woo-woo flag. I am being guided to ask my fellow woo-woo entrepreneurs to step out and do the same. It just feels right and in alignment with who I am and what I’m here to do.
I am extending an invitation to any individual who has been hiding and is tired of the masquerade to please EMBRACE YOURSELF and every glorious aspect of you...even the WOO! The world will be a better place having known you without the masks.
I might not be your cup of tea and I can finally say with confidence, it's okay. I don’t care if I fit in any longer. I am finally practicing what I preach. I am doing what I ask my clients to do and that feels in alignment. I might offend some of my visionary colleagues by calling them woo-woo, but I do know that those individuals that are looking for my kind of tribe are out there and I trust they’ll keep on coming. Why? I just know and I have faith in the universe!
Yep, you bet I’ve got the skeptics really shaking their heads now!
Being a woo-woo entrepreneur myself, it makes sense to incorporate the cycles of the moon into my business planning and every day life. Each phase of the moon has a specific purpose that nurtures your monthly intentions and can enhance your goal-planning.
Create goals worth striving for
A goal is an observable and measurable end result that you intend to achieve or accomplish typically within a certain amount of time. Goals help you to focus your energy, form plans, feel a sense of accomplishment and live a purposeful life. Goals based on your core values - your meaningful beliefs - are powerful and serve as an anchor, provide a greater sense of purpose and are a source of motivation that can propel you forward.
Goal-setting with the lunar phases
Set your intentions for the month
Since the new moon cycles through at the beginning of each month, it’s the best time to reflect on your yearly and monthly goals and set your intentions for moving forward. It’s also a useful way to check in with yourself and see where you are in your life. Think of the darkness as a sign to go within and discover what you want and plant a seed in your life through intention.
Hold your intentions
The crescent moon (waxing crescent) is a time to meditate on your intentions, relax into the process and release any thoughts around an outcome.
Take inspired actions to support your intentions
The first quarter moon is the perfect time to take guided, intentional and inspired actions towards your intentions set at the new moon. Take stock of what has occurred since the new moon and check in to see what small steps you can take in order to reach your goals. Notice if you have had anything to respond to such as an invitation, a chance meeting, or an opportunity. Reflect and take action on anything that feels right to you.
Let go and trust
During the gibbous moon (waxing gibbous), it is most helpful for you to surrender your intentions and trust that if it’s in alignment, the universe has your back.
Clip away all that doesn’t serve
The full moon is a perfect time to review your intentions and clip away what is not serving you - be it some intentions you set at the new moon or anything else in life you are ready to release such as bad habits, unhealthy relationships or a client that doesn’t value you and your time. If some of your intentions are not for your highest path, let them go and correct your course.
During the disseminating moon (waning gibbous), check in with where you are since the start of the month. Practice gratitude for any intention or steps towards your intentions that have come into your life.
Pay it forward
The third quarter moon (last quarter) is a time to give back after receiving any of your intentions. To pay it forward means that instead of paying someone back for a good deed, you do a good deed for someone else. You don’t have to just pay it forward, you can do it just because you want to do something nice for someone else.
Give thanks and reflect
The balsamic moon (waning crescent), which arrives at the end of the month, is the best time to practice gratitude for what has come to pass in regards to your intentions. Whether that is being thankful that you have reached your goals, had to let some go or that some are still in progress.
Wash, rinse and repeat
Practice this form of goal-planning on a monthly basis and take note of what has occurred during the month. Right before the close of the month or just at the beginning before the new moon, I encourage you to jot down your accomplishments. Don’t forget to celebrate even the smallest of wins!
To help you in each step of the process, I’ve created a lunar phase planner that you can use for both your personal and transformational business goals. The eight phases of the moon are included, along with tips for setting intentions, surrendering, clipping away, practicing gratitude and more.
Amanda Johnson Young is an intuitive designer and brand guru sharing what she's learned about branding, business, mindset, manifesting, raising your energy frequency, goal setting and more!
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