Think back to when you first started your spiritual transformation business. You have probably been told by some business guru or coach that there are clients out in the world just waiting to find you, and if you put yourself out there, they will come.
That isn’t an actual untruth, but what many strategists leave out is that we are not cookie-cutter carbon copies, and there’s not a sure-fire way to attract your clients or a secret formula on how to run your business and be a success.
One missing ingredient, my friend, is YOU and your unique energy.
To attract your soul clients, you first need to know who you truly are. If you’re like most woo-woo entrepreneurs, I’m sure you’ve gotten deep in the trenches on this one, but if not, or you want to dig deeper, check out The SacredSync.
The other missing ingredient is CLARITY.
The first step to gaining clarity is to hone in on who your soul clients actually are. A huge part of connecting with your soul clients is knowing who they are and better understanding what speaks to them, what they are looking for, why they are searching and how you can help them fulfill their needs.
To do this, you’re going to need to explore who you love working with, why you love those types of individuals, how your transformational services can help and ultimately build your soul client personas.
Because getting past generalized information like gender and age will help you tailor your messaging and ultimately your marketing strategy to your soul clients’ perspective, so you are able to connect much more deeply with them on a physical and energetic level and ultimately attract those that are ready and willing to work with you.
Okay, I get it! The pressure to get something up on social media is almost unbearable at times. In today’s world, if you are not posting every day across all channels, you feel like your ideal clients are going to miss you or you’re going to miss out on them.
But what if I told you that you could be doing more harm than good by throwing that random quote up?
Because let’s face it, that’s exactly what it is…RANDOM!
And the first thing your ideal client is going to think is “What does this have to do with me?”.
Oh and if you are not creating your own social media posts and content, you’d be better off not posting at all...period.
Back in the day, branding consisted of a business name with a custom sign and possibly a logo. The purpose was simple: to let potential customers know what goods or services you had to offer. There wasn't much competition and there wasn't much need for more than one of the same type business in a particular town.
Times sure have changed! There are so many choices out there and it can get a bit tedious when deciding who to work with or purchase from. In order to stand out from all the woo-woo providers, it is imperative that you distinguish yourself and your business. No matter what niche or industry you're in, that can be a challenge. That's where branding comes in.
Back in the day, branding consisted of a snappy business name with a custom sign and possibly a logo. The purpose was simple: to let potential customers know what goods or services you had to offer. There wasn't much competition.
Boy how times have changed! There are so many choices out there. In order to stand out, you have to distinguish yourself and your business and that can be a challenge. That's where branding comes in!
We’ve all been there. Needing a service or product, but dreading going online because there’s always that one person that just won’t let up or take no for an answer when you sign up for their freebie opt-in or contact them about their services.
The last time I went online looking for something I needed, I actually had one entrepreneur send me five marketing emails in one day asking why I had not signed up for the course or bought a service. I immediately unsubscribed and will not visit that website again!
When I did decide to make a purchase, it was because of the knowledge and reputation of the person, the value of their services, and the overall non-pressure and ease of the online experience.
Unfortunately, there are a lot of woo-woo businesses out there that tend to ignore our needs, peddling their goods and services, marketing day and night, and just putting on the air of desperation.
Amanda Johnson Young is a brand strategist, intuitive designer & soul guide sharing what she's learned about branding, business, mindset, manifesting, raising your energy frequency, goal setting and more!
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