If you’ve been following me or paying attention to my social media posts, you’ll know my branding message is centered around the “woo-woo at heart”.
The word woo-woo could be seen as a derogatory term because it is typically a word used by skeptics to describe something or someone that they simply cannot explain away with science.
The term has been used in reference to almost any form of unconventional thinking simply because this open-minded idea or individual typically relies on faith, belief and inner-knowing. Things that can’t be measured or quantified by science or fact.
Some might get offended that I use the term, but I would like to explain what spurred me to shift my business and why I was guided to use woo-woo at heart in my message.
Out of the spiritual closet
I have been hiding and for a long time. I have gone through the bulk of my life attempting to do what I needed to do in order to fit in and to be accepted.
I knew early on that I was different, maybe even weird. But I didn’t want to see those traits, I didn’t want to accept them. Why would I? No one else seemed to be like me and I was scared I wouldn’t be welcomed into society’s fold. I had a hard enough time making friends…nope not going there!
So I put everything that made me unique away, cloaked myself in trendy fashions to look the part, picked up my masks and did my very best to fit in and keep all that “didn’t fit” contained and under wraps.
After many, many years of this charade, I found myself in therapy for a myriad of things going on in my life. Panic and anxiety were the big ones. I spent a lot of time taking out and getting reacquainted with all the aspects of myself that I had crammed away in my closet. (Think “27 Dresses” people!)
The last piece was my spirituality. I was actually hiding the most beautiful thing about me. Hiding all my faith, belief, gratitude and hopefulness in this planet. I was hiding my light, my spark and I didn’t want to hide it any longer.
During the time in therapy, I started learning about other forms of holistic healing and tools to help me rediscover who I was at my core. I was certified in a lot that I was studying, but I was utilizing the resources on the down-low, always afraid of making someone feel uncomfortable because it wasn’t the norm. I was still trying to fit in.
I had started my own business and though I was telling my clients to be different in order to be seen and heard, I was secretly not walking my talk. The funny thing was that the universe had a way of bringing me the transformational entrepreneurs even though I was hiding. Every time it was just a reminder that I had to be covert in how I handled things and who I told about my secret. I told myself that even though they were out of the closet, it didn’t mean I needed to be. They were finding me, right?
I had been sitting on an idea for over 4 years on how to merge my spiritual knowledge with my brand design business. Thankfully I got the hint after being beat over the head with each new client and was on a mission to step out of hiding. With that choice made, I was awakened early in the morning with “Fearless Business Guidance & Brand Design for the Woo-Woo at Heart!” going through my head. That was the defining moment that helped me to stop hiding, step out of that closet and be proud to embrace my woo!
If you know the universe, you know it doesn’t always make sense on a reality level. If you are woo-woo you know that even if it doesn’t make sense, but it feels right, you just know to trust and go with it.
I honestly don’t know why I was guided to use “woo-woo at heart” at this very moment, but I feel I’m on a path to discover the reasoning behind the guidance. I’ve been called to raise the woo-woo flag. I am being guided to ask my fellow woo-woo entrepreneurs to step out and do the same. It just feels right and in alignment with who I am and what I’m here to do.
I am extending an invitation to any individual who has been hiding and is tired of the masquerade to please EMBRACE YOURSELF and every glorious aspect of you...even the WOO! The world will be a better place having known you without the masks.
I might not be your cup of tea and I can finally say with confidence, it's okay. I don’t care if I fit in any longer. I am finally practicing what I preach. I am doing what I ask my clients to do and that feels in alignment. I might offend some of my visionary colleagues by calling them woo-woo, but I do know that those individuals that are looking for my kind of tribe are out there and I trust they’ll keep on coming. Why? I just know and I have faith in the universe!
Yep, you bet I’ve got the skeptics really shaking their heads now!
Amanda Johnson Young is an intuitive designer and brand guru sharing what she's learned about branding, business, mindset, manifesting, raising your energy frequency, goal setting and more!
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