Back in the day, branding consisted of a snappy business name with a custom sign and possibly a logo. The purpose was simple: to let potential customers know what goods or services you had to offer. There wasn't much competition.

Boy how times have changed! There are so many choices out there. In order to stand out, you have to distinguish yourself and your business and that can be a challenge. That's where branding comes in!

We’ve all been there. Needing a service or product, but dreading going online because there’s always that one person that just won’t let up or take no for an answer when you sign up for their freebie opt-in or contact them about their services.

The last time I went online looking for something I needed, I actually had one entrepreneur send me five marketing emails in one day asking why I had not signed up for the course or bought a service. I immediately unsubscribed and will not visit that website again!

When I did decide to make a purchase, it was because of the knowledge and reputation of the person, the value of their services, and the overall non-pressure and ease of the online experience.

Unfortunately, there are a lot of woo-woo at heart transformational businesses out there that tend to ignore our needs, peddling their goods and services, marketing day and night, and just putting on the air of desperation.

I want to share a message I received from one of my clients after revving up her content marketing.

“Amanda, I just wanted to reach out and let you know that I have gotten more responses from the article, email blast and social media post you helped me execute. I’ve gotten emails and even social media messages from people I haven’t heard from in years on my mailing list. They are all thanking me and telling me they enjoyed the article and how they hope they can come to an event I’m hosting soon. This is amazing!!!! I feel like I have stepped up to a new level in my communication and it wouldn’t have happened without you!”

The reason I’m sharing this with you is because most of my clients are creatives and transformational entrepreneurs who have the perfect platform to write heart-based content by sharing valuable stories and daring to be vulnerable while doing so.