Think back to when you first started your spiritual transformation business. You have probably been told by some business guru or coach that there are clients out in the world just waiting to find you, and if you put yourself out there, they will come.

That isn’t an actual untruth, but what many strategists leave out is that we are not cookie-cutter carbon copies, and there’s not a sure-fire way to attract your clients or a secret formula on how to run your business and be a success.

One missing ingredient, my friend, is YOU and your unique energy.

To attract your soul clients, you first need to know who you truly are. If you’re like most woo-woo entrepreneurs, I’m sure you’ve gotten deep in the trenches on this one, but if not, or you want to dig deeper, check out The SacredSync.

The other missing ingredient is CLARITY.

The first step to gaining clarity is to hone in on who your soul clients actually are. A huge part of connecting with your soul clients is knowing who they are and better understanding what speaks to them, what they are looking for, why they are searching and how you can help them fulfill their needs.

To do this, you’re going to need to explore who you love working with, why you love those types of individuals, how your transformational services can help and ultimately build your soul client personas.

Because getting past generalized information like gender and age will help you tailor your messaging and ultimately your marketing strategy to your soul clients’ perspective, so you are able to connect much more deeply with them on a physical and energetic level and ultimately attract those that are ready and willing to work with you.

I talk about using the lunar phases to assist in your life and transformational business. The full moon is a perfect time to review your intentions and clip away what is not serving you. Be it some intentions you set at the new moon or anything else in life you are ready to release, such as bad habits, unhealthy relationships, old wounds or a client that doesn't value you and your time.

I don't typically talk about the lunar cycle's current monthly phases. Still, after reading about Thursday's full moon in Leo (January 28-29, 2021), I feel compelled to share a little about what I've learned and how using my full moon clipping process might be enhanced with these energies.

The fiery Leo full moon energy calls for us to let go of old ways of being and putting to death what no longer serves. I invite you to do the full moon clipping practice below and read on as I share the insights I had around this powerful time of the month and lunar cycle.

Okay, I get it! The pressure to get something up on social media is almost unbearable at times. In today’s world, if you are not posting every day across all channels, you feel like your ideal clients are going to miss you or you’re going to miss out on them.

But what if I told you that you could be doing more harm than good by throwing that random quote up?

Because let’s face it, that’s exactly what it is…RANDOM!

And the first thing your ideal client is going to think is “What does this have to do with me?”.

Oh and if you are not creating your own social media posts and content, you’d be better off not posting at all...period.

If you’ve been following me or paying attention to my social media posts, you’ll know my branding message is centered around the “woo-woo at heart”.

The word woo-woo could be seen as a derogatory term because it is typically a word used by skeptics to describe something or someone that they simply cannot explain away with science.

The term has been used in reference to almost any form of unconventional thinking simply because this open-minded idea or individual typically relies on faith, belief and inner-knowing. Things that can’t be measured or quantified by science or fact.

Some might get offended that I use the term, but I would like to explain what spurred me to shift my business and why I was guided to use woo-woo at heart in my message.

Being a woo-woo entrepreneur myself, it makes sense to incorporate the cycles of the moon into my business planning and every day life. Each phase of the moon has a specific purpose that nurtures your monthly intentions and can enhance your goal-planning.

Create goals worth striving for
A goal is an observable and measurable end result that you intend to achieve or accomplish typically within a certain amount of time. Goals help you to focus your energy, form plans, feel a sense of accomplishment and live a purposeful life. Goals based on your core values - your meaningful beliefs - are powerful and serve as an anchor, provide a greater sense of purpose and are a source of motivation that can propel you forward.