It’s popular to come up with a business name when you are starting out on the road to entrepreneurship. But nowadays there’s a new debate on whether you should use a personal name for your business or create a business name.

When deciding between the two, there’s bound to be a little anxiety. What should you do for YOUR business?

Don’t worry, I am going to break it down for you so you can decide...

I have all my prospective clients go through what I call a Fearless Exploration process with me. It doesn’t matter if they are just starting out or if they are a seasoned transformational entrepreneur.

I have this as a requirement because in order to better understand themselves and their gifts so they can fearlessly own them, they first have to identify them.

You might think that sounds all good for a newbie, but a seasoned business owner knows this stuff, right?

Your business brand is responsible for cultivating first impressions, building recognition, growing your reputation and authority, and securing the trust and loyalty of your tribe.

Without a strong brand foundation, it can become difficult for your business to stand out from the competition and lead to rough travels on the road to woo-woo entrepreneurship.

When starting out, your resources may be limited and unfortunately, most transformational businesses end up missing some of the most important steps or altogether skipping the brand process, which is, in my book, a mistake.

Let’s talk about some of the pitfalls of not having a brand…

I’ve shared recently how I maintain a healthy outlook. (Catch it here if you missed it) Not only is creating a daily routine essential for my mental, emotional and spiritual well-being, it’s also crucial for maintaining a balance with my business. Writing that article got me thinking about the importance of living in the flow of life.

What is the flow?

We are surrounded by creation energy that wants to nurture us and help us achieve our potential. The creation energy is the FLOW.

When we are thriving in this nurtured and creative environment, we have a feeling of safety and security in all things. When all is going well, we are “in the flow”.

In order to live an authentic, fulfilled life we need to feel supported and trust in that support. How we perceive that support is directly connected to the emotions and beliefs going on inside of us and what's going on around us.

Because of the link with emotions and trust, it’s very easy to get into the flow or get out of it.