If you’ve been following me or paying attention to my social media posts, you’ll know my branding message is centered around the “woo-woo at heart”.

The word woo-woo could be seen as a derogatory term because it is typically a word used by skeptics to describe something or someone that they simply cannot explain away with science.

The term has been used in reference to almost any form of unconventional thinking simply because this open-minded idea or individual typically relies on faith, belief and inner-knowing. Things that can’t be measured or quantified by science or fact.

Some might get offended that I use the term, but I would like to explain what spurred me to shift my business and why I was guided to use woo-woo at heart in my message.

Being a woo-woo entrepreneur myself, it makes sense to incorporate the cycles of the moon into my business planning and every day life. Each phase of the moon has a specific purpose that nurtures your monthly intentions and can enhance your goal-planning.

Create goals worth striving for
A goal is an observable and measurable end result that you intend to achieve or accomplish typically within a certain amount of time. Goals help you to focus your energy, form plans, feel a sense of accomplishment and live a purposeful life. Goals based on your core values - your meaningful beliefs - are powerful and serve as an anchor, provide a greater sense of purpose and are a source of motivation that can propel you forward.

I recently received a call from a prospective client who was in need of branding assistance and a website rebrand. During the follow up call, she explained that she had went with a web design company that was now holding her website hostage. Not only that, but the fee to get the site released was not going to be cheap.

I do not hold any design or website hostage. Why? In the most simplest terms, I believe in transparency and free will. I do not want to hold anything hostage and definitely not for a fee when my client has already paid me for the designs and set up. I believe it’s their right to go with another designer if they believe they are a better energetic fit. Also, I want my clients to become educated in the software applications in order to handle their own updates if they decide to do so even if I provide maintenance services.

So, when I heard what this lady was going through, it got me wondering if other transformational entrepreneurs were experiencing this exploitation. What I have found out is disturbing.

It happens every day. Why? There’s a few reasons. Designers want to keep their clients so they resort to questionable tactics and business owners can be too trusting and are not asking the right questions.

We've all been there. Not 100% sure what looks or feels right with an image or we cannot make up our mind on which logo to go with for our transformational business brand.

It's very tempting to reach out on social media and ask your followers or go to your closest friends and family for advice. Not that your followers, friends, and family don’t mean well, but are they really your ideal clientele?

Have you ever given in to that temptation and asked your Facebook followers or friends to help you pick your tagline or logo?

It’s popular to come up with a business name when you are starting out on the road to entrepreneurship. But nowadays there’s a new debate on whether you should use a personal name for your business or create a business name.

When deciding between the two, there’s bound to be a little anxiety. What should you do for YOUR business?

Don’t worry, I am going to break it down for you so you can decide...