Okay, I get it! The pressure to get something up on social media is almost unbearable at times. In today’s world, if you are not posting every day across all channels, you feel like your ideal clients are going to miss you or you’re going to miss out on them.

But what if I told you that you could be doing more harm than good by throwing that random quote up?

Because let’s face it, that’s exactly what it is…RANDOM!

And the first thing your ideal client is going to think is “What does this have to do with me?”.

Oh and if you are not creating your own social media posts and content, you’d be better off not posting at all...period.

Back in the day, branding consisted of a business name with a custom sign and possibly a logo. The purpose was simple: to let potential customers know what goods or services you had to offer. There wasn't much competition and there wasn't much need for more than one of the same type business in a particular town.

Originality sells

Times sure have changed! There are so many choices out there and it can get a bit tedious when deciding who to work with or purchase from. In order to stand out from all the woo-woo providers, it is imperative that you distinguish yourself and your business. No matter what niche or industry you're in, that can be a challenge. That's where branding comes in.

Back in the day, branding consisted of a snappy business name with a custom sign and possibly a logo. The purpose was simple: to let potential customers know what goods or services you had to offer. There wasn't much competition.

Boy how times have changed! There are so many choices out there. In order to stand out, you have to distinguish yourself and your business and that can be a challenge. That's where branding comes in!

We’ve all been there. Needing a service or product, but dreading going online because there’s always that one person that just won’t let up or take no for an answer when you sign up for their freebie opt-in or contact them about their services.

The last time I went online looking for something I needed, I actually had one entrepreneur send me five marketing emails in one day asking why I had not signed up for the course or bought a service. I immediately unsubscribed and will not visit that website again!

When I did decide to make a purchase, it was because of the knowledge and reputation of the person, the value of their services, and the overall non-pressure and ease of the online experience.

Unfortunately, there are a lot of woo-woo businesses out there that tend to ignore our needs, peddling their goods and services, marketing day and night, and just putting on the air of desperation.

I want to share a message I received from one of my clients after revving up her content marketing.

“Amanda, I just wanted to reach out and let you know that I have gotten more responses from the article, email blast and social media post you helped me execute. I’ve gotten emails and even social media messages from people I haven’t heard from in years on my mailing list. They are all thanking me and telling me they enjoyed the article and how they hope they can come to an event I’m hosting soon. This is amazing!!!! I feel like I have stepped up to a new level in my communication and it wouldn’t have happened without you!”

The reason I’m sharing this with you is because most of my clients are creatives and transformational entrepreneurs who have the perfect platform to write heart-based content by sharing valuable stories and daring to be vulnerable while doing so.