If you’ve been following me or paying attention to my social media posts, you’ll know my branding message is centered around the “woo-woo at heart.”

The word woo-woo could be seen as a derogatory term because it is typically a word used by skeptics to describe something or someone that they simply cannot explain away with science.

The term has been used in reference to almost any form of unconventional thinking simply because this open-minded idea or individual typically relies on faith, belief and inner-knowing. Things that can’t be measured or quantified by science or fact.

Some might get offended that I use the term, but I would like to explain what spurred me to shift my business and why I was guided to use woo-woo at heart in my message.

Think back to when you first started your spiritual transformation business. You have probably been told by some business guru or coach that there are clients out in the world just waiting to find you, and if you put yourself out there, they will come.

That isn’t an actual untruth, but what many strategists leave out is that we are not cookie-cutter carbon copies, and there’s not a sure-fire way to attract your clients or a secret formula on how to run your business and be a success.

One missing ingredient, my friend, is YOU and your unique energy.

To attract your soul clients, you first need to know who you truly are. If you’re like most woo-woo entrepreneurs, I’m sure you’ve gotten deep in the trenches on this one, but if not, or you want to dig deeper, check out The SoulfulSync.

The other missing ingredient is CLARITY.