Okay, I get it! The pressure to get something up on social media is almost unbearable at times. In today’s world, if you are not posting every day across all channels, you feel like your ideal clients are going to miss you or you’re going to miss out on them.
But what if I told you that you could be doing more harm than good by throwing that random quote up?
Because let’s face it, that’s exactly what it is…RANDOM!
And the first thing your ideal client is going to think is “What does this have to do with me?”.
Oh and if you are not creating your own social media posts and content, you’d be better off not posting at all...period.
What’s the damage?
It’s one thing to share a friend’s or fellow colleague’s post in order to get more visibility for them. It’s another thing entirely when you share a generic quote from some random social media user or business where they actually took the time to create it themselves.
What you are actually doing is a) letting everyone know that you didn’t have the time to come up with something yourself and b) you’re sending them to that person’s social media feed and possibly to their business.
If you’re creating your own quotes (branded or otherwise), but they are just something random like “I love sitting in the sun” you are again telling your followers that you didn’t have anything relevant to share.
Either way, you’re either diverting your viewers or disconnecting from your audience. Both of which can feel unauthentic and come off as unprofessional which is the total opposite of what most transformational entrepreneurs want because the goal should be to present yourself as an expert or authority.
What should I do instead?
First off, if you don’t have the time to share, just don’t.
Then relax, tell yourself it’s okay and MAKE some time to invest in your social media marketing.
Schedule time each week to plan your social media calendar and create relevant and relatable posts that support your business platform and ideals.
You don’t have to be a designer to create branded imagery. There’s some great free and reasonably priced online options such as Canva and PicMonkey where you can create branded designs quickly and easily.
Make sure to use royalty free imagery that pertains to your post. You can find free images on places like Pixabay or Stocksnap. Canva has free and cheap imagery too!
Research your favorite quotes and share information relevant to your business and your clients. You can even expound on the quote in the actual body of the post.
Share quotes out of your articles or blogs. Don’t forget to share the link so they go check out the rest of the piece.
Before you post
If you’re not into quotes, come up with your own tips or sayings. The sky is the limit as long as you can answer YES to most of the following questions:
Would my ideal client find it interesting?
Is this helpful or informative?
Is this inspiring?
Am I giving people a reason or way to respond?
Does it explain who I am or what I do?
Let’s say you’re going to share a pretty mountain scene and the caption “I love the mountains and one day I’m going to get there…”.
Don’t just leave it at that and be done. Why? It is just a random, personal thought that you are throwing out. What does that even mean? It might be a nice thought to have and there might be some that thinks “Yes, me too!”. But most people following you won’t really understand why it’s relevant to them.
Do this instead…
Choose a pretty mountain scene, add your quote about someday getting to the mountains and make sure to add your logo and web address.
Then share in the body of the post something along the lines of “I’m pretty sure there are a lot of you that can relate, maybe not to loving the mountains, but with wanting to get “there” one day…”.
By doing that, you’ve opened up the door to add value to the post like sharing a personal story that they can relate to, an invitation to share where they want to go one day or a tip on how to reach their goal sooner.
Breaking it down
Would my ideal client find it interesting? This is the big one…if it’s not relevant to your ideal client, don’t share unless you have all the other boxes ticked.
Is this helpful or informative? If you share a tip on how they reach their goal sooner, that would be helpful for sure!
Is this inspiring? If you share a personal story that sparks inspiration, you betcha!
Am I giving people a reason to respond? If you invite them to share where they want to go one day, yeppers!
Does it explain who I am, what I’m about or what I do? If you can link it to your business and brand, then that’s a YES!
Finding the time
Alright, so some of you might have thought I was a bit harsh about making time for social media, so I’m going to do my best to take the edge off here.
Social media sharing is not everyone’s cup of tea. I mean most likely you’re a one-person show in your business. You don’t always have time for posting, let alone planning. You might not even enjoy doing it.
If you have a successful woo-woo business and you’re kicking butt and taking names, you may not need to worry with social media much. You may want to spend your time sharing monthly newsletters, adding them to your blog and staying in touch with the list you already have.
If you are just starting out, you may be busy developing your brand, message, services and cultivating relationships, so you’re not ready for social media yet.
You could be in between and just don’t know what to do.
The bottom line is that you have to do what feels right for you at this moment in time. Assess the goals for your business and see where you want to go and how soon you want to get there. Then re-evaluate the relevance of social media as it pertains to your goals.
If you find you do need social media to reach your business goals, I encourage you to use the tips above to resonate with your ideal clients and attract your tribe. Social media marketing does take time, but it can pay off in the long run, especially in the trust department if done with intention.
Amanda Johnson Young is an intuitive designer and brand guru sharing what she's learned about branding, business, mindset, manifesting, raising your energy frequency, goal setting and more!
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