For many woo-woo entrepreneurs, spending money on a professional brand may seem like a leap when they are starting out or even when they are already established online. There are many online businesses offer services that make it seem easy to go it on your own.
Don’t get me wrong, a lot of the online free and low-cost design and website services have some major value and even pack some punch. But if you don’t know what you’re doing, you’re wasting a lot of time and energy you could be spending on more important items that will get your business on the road.
I’ve had several clients reach out to me saying that they were about to pull their hair out because they just spent 2 hours trying to figure out how to add a page to their website or they went down the Canva rabbit hole trying to create a social media image to go along with their Facebook post. All to save them a few bucks.
I’m all about saving some money but if it is at the expense of my time and my precious energy - I'm out!
Here’s why you should shift your thinking about where you place your time:
Most people look at their money with great attention and decide how they want to spend it, invest it and even give it away. It’s no different for woo woo business owners. But most people don’t look at their time in the same way and end up wasting a valuable resource.
You can’t make more time. You can always find a way to make more money - even using your time to make it - but there is no way for you to create more time. Money can buy you a lot of things in this world, but it cannot buy you more time. You can only spend time. Therefore, you need to spend it wisely.
If you are spending hours, days or even weeks trying to figure out how to do all your own design work instead of focusing on why someone should work with you and how you can help them solve their problem, you are wasting your precious time.
Four reasons why you should let a pro take the proverbial wheel of your woo-woo business
1. Saves you time & headaches
By hiring a brand designer, they can have a project completed in a fraction of the time it would take for you to do it yourself. They know the ins and outs of most software and applications and work with them every day. So not only do they save you time, you have peace of mind knowing it’s done right the first time.
2. Saves you money in the long-run
Good design and a solid brand foundation have longevity. By paying for an expert to handle your branding, you are saving yourself from paying for subpar design, maybe even more than once. Not to mention that when a business doesn’t take its branding seriously in the beginning, it will more than likely need to go through a brand overhaul at some point.
Not only that, a professional brand designer is going to have a process in place with all the steps you need to take in order to lay your foundation, messaging and strategy. They will also know the most cost-effective ways to get your business up and running.
3. You will get noticed
Having a distinct brand is what is going to help you rise above the noise and create your best first impression. You are guaranteed a unique brand so you won’t have to worry about looking like everyone else. On top of that, your brand will be consistent across every aspect of your business so you will appear more professional, trustworthy and memorable. What a better way to reach your tribe!
4. They are creative
Brand designers are trained to take your vision and bring it to life. Sometimes it can be difficult to voice your ideas in words and images. They will be able to incorporate your thoughts and collaborate with you in order to develop a stronger brand ensuring you are clearly communicating to your target audience. And if they are intuitive like I am, all the better!
Just don't do it!
It can be tempting to cut corners when you’re starting out. However, skimping on your brand design can quickly become a costly detour. Remember your tribe is waiting for you!
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Amanda Johnson Young is an intuitive designer and brand guru sharing what she's learned about branding, business, mindset, manifesting, raising your energy frequency, goal setting and more!
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