We've all been there. Not 100% sure what looks or feels right with an image or we cannot make up our mind on which logo to go with for our transformational business brand.
It's very tempting to reach out on social media and ask your followers or go to your closest friends and family for advice. Not that your followers, friends, and family don’t mean well, but are they really your ideal clientele?
Have you ever given in to that temptation and asked your Facebook followers or friends to help you pick your tagline or logo?
If you have, you’ve just opened your business and your branding up to trouble. Why?
Asking for opinions on your branding sets you up for headaches because most likely the people you are asking for feedback are not your ideal clients. It’s no wonder you are met with misdirected and frustrating commentary, when all you really wanted to know is which logo or tagline they liked.
On top of that, these people are most likely not going to be in the right frame of mind to give you the honest responses you require. They are either going to be looking at the item you asked their opinion on in a critical view or a supportive view.
One will find the flaws of all the logo designs and the other will like them all trying to be a supportive friend. Unless they are your potential soul clients, their opinion is not worth much.
Feedback dulls the sparkle & takes the unique purpose out of your brand
When someone offers their opinion, and it is not favorable, this will most likely shake your confidence, coloring everything you were excited about in doubt, and cause you to feel unsure about how to move forward with your branding, article, or message.
If you listen to them and go back to the drawing board, your chance of coming out with the strongest, most authentic brand is very unlikely. You might make your friend happy, but you’ll lose your perfect client because it is the "same old cookie cutter" brand other woo-woo entrepreneurs are putting out there.
When you want to stand out from the rest, you need a fearless brand
Asking for feedback is just a way to conform and be safe. It is not going to break through the noise and reach the clients you are wanting to attract. You have soul clients out there just waiting to hear from you! (Not your colleague, friend, or family member)
Silence the critics
Your brand is not meant to appeal to everyone - it’s meant for your soul clients. Trust your instincts, your vision, your expertise and your brand message.
Silence the critics…your ideal clients will thank you for not going there!
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Amanda Johnson Young is a brand strategist, intuitive designer and soul guide sharing what she's learned about branding, business, mindset, moving through your fears, raising your energy frequency and more!
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